Sales Call!
Dispatches from Wendy Newsham, Director of Institutional Sales and Business Development
I get to work with Mary Ann Liebert every day. Sure, I work “for” the company, Mary Ann Liebert, Inc., which is wonderful on its own. But I get to work with Mary Ann. She and I communicate daily about research that’s being done at various institutions and how critical it is that they take certain journals on that topic. She is intimately involved with the science as well as the business, and THAT’s what makes our journals as important as they are.
Mary Ann is a woman who is passionate about the science and its dissemination, not about shareholders because we have none. Mary Ann knows the Editors-in-Chief of each of our journals. She has been a regular fixture in the science community and has served on numerous advisory boards and philanthropic ventures.
Because this company is independently owned and operated by Mary Ann Liebert, we are a budget-conscious, tightly-run organization that thinks about one thing: publishing high-end specialty research. We don’t consume thousands of square feet at the big library meetings, or resort to razzle dazzle; rather, we work hard to arrange one-on-one meetings with key librarians. Mary Ann wants to know the scientists and the science, and she wants to know the librarians who are making the decisions to license our journals. For many years she attended the library meetings herself, but as the company and our title list grew, her time became limited and she counted on us to carry on her commanding presence at conferences and meetings.
We rely solely on the fact that researchers who study in the fields in which we publish recognize that our journals are where the best work will be found. The usage might not be as high as that of the “big guys,” but each use is profoundly critical. Usage of our content is derived by an investigator seeking high-quality research in their area of study. They use it because it’s important — if only a usage-quality measurement existed!
There is a Mary Ann Liebert at Mary Ann Liebert, Inc. and that makes a difference. Those of us who work with this great company giggle when we hear or say this because it’s said so frequently — because it’s TRUE. Mary Ann enjoys speaking to and learning from librarians — please do reach out if you want to talk to her!
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