Aims & Scope


Planned Giving Today is the premier monthly resource serving the planned giving community and connecting readers to leading professionals in the field since 1990. Read by more than 6,000 gift planners every month, the publication delivers fresh marketing ideas, actionable information, and valuable insights from the planned giving experts in the not-for-profit and for-profit communities.

Planned Giving Today coverage includes:

  • Translatable promotion advice and ideas
  • Unique problem-solving techniques and best practices
  • Issues in annuities, bequests, tax issues, trusts, and more
  • Strategies to build and maintain long-term client relationships
  • Trends, changes, and economic conditions that impact planned giving
  • Time- and cost-saving marketing templates
  • PGT Marketplace with essential services, products, and employment news

Planned Giving Today is under the editorial leadership of Tom Cullinan, Senior Vice President, Thompson & Associates, Omaha, Neb. and Corpus Christi, Texas. View the entire distinguished editorial board.

Audience: Gift planning professionals of all experience levels; philanthropic fundraisers; and estate planning advisors, including attorneys, CPAs, and financial services professionals; among others


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The views, opinions, findings, conclusions and recommendations set forth in any Journal article are solely those of the authors of those articles and do not necessarily reflect the views, policy or position of the Journal, its Publisher, its editorial staff or any affiliated Societies and should not be attributed to any of them.